Designed by a Pet Mom. Perfected by Experience.

For nearly 15 years, our founder Natalie—aka the self-proclaimed “Potty Pad Queen”—has been creating smarter potty care solutions for pets. As a lifelong dog and cat mom, she was tired of flimsy disposables and ugly plastic trays that made life harder (and homes messier).

That’s why she created Lovewag: washable pads that look like stylish rugs, are easy to toss in the wash, and have endless uses—potty pads, feeding mats, whelping pads, crate liners, car seat covers, even chic entryway mats. They’re proof that pet products can be functional, sustainable, and actually complement your home.

Or as Natalie likes to say: “When you’ve been in potty care this long, you learn how to make life easier—and a whole lot prettier.”